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ABOUT ME
and my path as a designer
I have always loved planning, creating, and organizing spaces.
I guess that’s why I was always told I should be an architect - and so I became one.
I studied at Bezalel, then worked as an architect. I didn't know it yet but my journey toward human-centered design began back then.
But over time, I realized my true passion wasn’t the space itself, but the way people use and interact within it, and how design has the power to shape their experience.
Its all aligned to me, and the purpose was always - the user and his needs.
So I moved from architecture to UX/UI, trading walls for pixels, driven to create meaningful, direct and immediate impact.
That's me - unafraid to change direction when something feels more purposeful or precise.
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