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ABOUT ME
I have always loved planning, creating, and organizing spaces.
I guess that’s why I was always told I should be an architect - and so I became one.
​I studied at Bezalel, then worked as an architect. I didn't know it yet but my journey toward human-centered design began back then.
But over time, I realized my true passion wasn’t the space itself, but the way people use and interact within it, and how design has the power to shape their experience.
Its all aligned to me, and the purpose was always - the user and his needs.
So I moved from architecture to UX/UI, trading walls for pixels, driven to create meaningful, direct and immediate impact. ​​
That's me - unafraid to change direction when something feels more purposeful or precise. ​​
Oh, and I have endless saved lists - ideas, books, tools I want to try.
I keep track of hobbies that interest me, recipes I want to cook, places to visit, and movies to watch.
I’m sharing this because I’ve realized it reflects something essential about me: it keeps me in constant motion. I’m never quite able to sit still, because there’s always something to explore, learn, or create.
It can be exhausting at times, but that energy is my fuel as a person and as a designer.
Contact me
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